Retail marketing: contemporary approaches to retailing in the digital and experience economy
Auteur :
Montano, Sarah
Éditeur :
Kogan Page Ltd
ISBN :
9781398617667
Date de publication :
3 nov. 2025
Dimensions :
24,0 x 17,0 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.