Cross-cultural aspects of tourism and hospitality: a services marketing and management perspective
Auteur :
Koc, Erdogan
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032989006
Date de publication :
1 août 2025
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.