Marketing research for the tourism, hospitality and events industries
Auteur :
Kolb, Bonita
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032940403
Date de publication :
20 juin 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.