Psychology of advertising, the
Auteur :
Fennis, Bob M / Stroebe, Wolfgang
Éditeur :
Taylor & Francis Ltd
ISBN :
9781032596136
Date de publication :
14 mai 2025
Dimensions :
24,6 x 17,4 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.